The [REAL] Blog


Time Machine

Have you ever seen this photo? 

This photo was the first REAL 30-Day Challenge photo ever taken. It was the photo that started it all, and the one that slowly started popping up on other feeds by people daring enough to take the Challenge. Even though it was imperfectly hand-written in black ink on a piece of white copy paper, even though the margins were uneven and the droplets around the title didn’t really make sense, it still caught attention. It started as a personal challenge and turned into something other people wanted to be apart of for themselves.

Just visit the hashtag page on Instagram (#REAL30daychallenge) and see for yourself. To date there are over 1,000 black and white photos of people who have taken or are currently taking the Challenge. These are people who aren’t just making a life change – they are changing the face of social media with their willingness to be authentic.

It may not seem like much, but some of the smallest beginnings produce the greatest results. 

What about you?

Why should YOU dare to take the Challenge?

Matt Cutts of puts it best when it comes to tackling 30-day challenges:

  1. When you do something for 30 days, each day is more memorable than the last.
  2. Each day is more challenging than the last but more rewarding.
  3. If you want it bad enough you’ll do it for thirty days.
  4. Small sustainable changes stick much more than massive steps.

I can remember when I first started the Challenge. I was nervous. I had no idea what I was doing or how people would receive it. And not only that but I was all alone. But I do remember what I was thinking and feeling with each picture post. Each day I learned something and received something from posting. I remember how people responded to them, which was rewarding in itself – to know that my personal journey was having a positive impact on the lives of others. Some of the hardest days to post (like the Addictions challenge) was the most rewarding post. The amount of support and encouragement I received from other people was astounding. On the days I wanted to give up, or whenever I would receive negative feedback, I remembered why I started in the first place. Each day, each post, was a step towards the finish line.

Now I’m finished with the Challenge, but this is only the start of something great with REAL 30-Day.

REAL 30-Day is about bringing authenticity back into social media. It’s about celebrating who you are and celebrating other people around you. It’s about using authenticity to change the technological status quo.

If I could go back in time, I wouldn’t change a thing I did…even the mistakes I made. Each step was worth it to get to where I am today. I’m a different person because of the Challenge, and I believe you will be too.

Dare to join in? 

One Comment


    August 10, 2013 at 12:52 am

    “Real 30-day Challenge” ended up being honestly enjoyable and useful!

    Within todays world that’s quite hard to accomplish.

    Thx, Katrina


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